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Fairfield by Marriott to expand its presence in the Middle East

Fairfield by Marriott to expand in Middle East
The Marriott Bonvoy portfolio brand is planning to launch in Saudi Arabia in 2025 along with many others throughout Europe in the coming years.

Fairfield by Marriott will make its debut in the Middle East by 2025, according to plans revealed by Marriott International, Inc. With more than 1,230 open properties worldwide, Fairfield is the second-largest brand in Marriott Bonvoy's exceptional portfolio of 30 hotel brands.

This announcement comes shortly after Marriott International itself unveiled plans to launch 20 hotels and more than 5,000 rooms across the Gulf region in the next 15 months.

With a seamless hotel experience aimed at offering value and efficiency, Fairfield embraces the elegance of simplicity. Fairfield pays draws inspiration from the history of the Marriott family farm. Yet, globally, Fairfield hotels provide a serene and contemporary design appeal. The hotel designs have also been altered to position the hotel impactfully towards different local demands in the Middle East.

SHARED FEATURES ACROSS THE HOTELS

The communal areas of each hotel will function as adaptable communal spaces where guests may interact, exchange, and rest. With the use of natural materials and well-chosen facilities, guests may anticipate a harmonic combination of use, comfort, and stimulating décor. There will also be cosy beds, showers, and free Wi-Fi for every guestroom.

A complimentary nutritious breakfast will be provided through the Social Market food and beverage concept. But also, in some hotels, guests may enjoy a variety of hot and cold à la carte dishes in the evening. Additionally, guests may get what they need from the handy, round-the-clock store, which is stocked with food and drinks.

ANTICIPATED INTRODUCTIONS IN THE MIDDLE EAST

Fairfield is initially planning to launch in Saudi Arabia in 2025. This will be via two key locations, Fairfield by Marriott Makkah Al Naseem, and Fairfield by Marriott Makkah Ibrahim Al Khalil Road. These developments are expected to be open to the public by Q1 2025 and Q4 2025, respectively.

The 2,600-room Fairfield by Marriott Makkah Al Naseem will be built in five towers. The hotel will also be situated in the Al Naseem district and will be a suitable place to stay for people who want to visit historical places. These will include places like Mina, Muzdalifa, Al Jamarat Bridge, and Arafat. The hotel will serve as a convenient home base for individuals travelling for business or pilgrimage as it is in the heart of Makkah.

On the other hand, the Fairfield by Marriott Makkah Ibrahim Al Khalil Road will be Fairfield's second hotel in Makkah. The hotel will aim to provide visitors with a premier position within a short distance from the Grand Mosque. More than two million people go to Makkah yearly to do the Hajj, a pilgrimage to the Kaaba. So, with 1,376 anticipated bedrooms indicated in the design plans, the hotel will be an ideal location for those travellers.

Photo Credit: Marriott International
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