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In Conversation With Jan Maarten Heuff: The metaverse is not as new as you think

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Jan Maarten Heuff, CEO and Co-Founder of SpaceForm, discusses how the metaverse is essential for the architecture, engineering, and construction industry.

For many, the metaverse or 3D internet is a new concept. But we're convinced it taps into much older and deeper human needs, and that's what we find so exciting.

As I write this, we are working on a number of large-scale projects in the MENA region, including giga-projects, all using our ‘metaverse-on-demand platform’ as a base to build and visually engage with all aspects of planning and design, from building scale to cities and beyond.

METAVERSE: SHARED IMMERSIVE ENVIRONMENTS

Shared immersive environment have had a hold on our imaginations since the early 17th Century. Humans have always had a need to be immersed in environments that have been imagined by someone else – to be transported to other worlds and places, through stories and experiences.

Any time when we are invited into a created, imaginary world in a novel, film, or play, we connect and immerse ourselves with constructed realities – or metaverses. Thanks to advances in technology, the architecture, engineering, and construction (AEC) industry is seeing this as a new way to directly speak to audiences in a powerful new medium that is built around how we experience spaces in 3D.

After developing industry specific solutions for years, it’s useful to finally have a label for the tech ideas that were always seen as exciting, but unconnected. As the tech hype cycle dies down to something more tangible, those who’ve raised funds must now focus on delivering the next wave of how to interact with computers. This wave is going to be profound, as the machines around us get smarter and the interfaces feel more natural. We will interact and connect with them in new ways that blend the digital with physical.

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DRIVING GROWTH AND ENGAGEMENT IN THE METAVERSE

Our approach is very clear – to build an industry platform for developers, cities, governments, and designers to prototype their ideas rapidly using metaverse technologies. Roblox, Minecraft and Fortnite have clear purposes in the gaming space. Meta is clearly betting on social to drive growth and engagement in the metaverse, others in retail and finance. Ours? The built world.

If we are going to make the metaverse meaningful, relevant and above all, human, today’s built-environment professionals are going to be needed more than ever. Our mission is to connect the AEC industry to the metaverse and to make it as simple as possible for any audience, anywhere to collaborate on any device.

If we are going to make the metaverse meaningful, relevant and above all, human, today’s built-environment professionals are going to be needed more than ever. Our mission is to

connect the AEC industry to the metaverse and to make it as simple as possible for any audience, anywhere, to collaborate on any device.

Connecting the metaverse with the built environment is one of the biggest and most exciting challenges within the industry today – from early design stages all the way through to the experience of a completed project. The team behind SpaceForm have spent 20 years helping the design world communicate its ideas. Our partnership with top AEC organisations has allowed us to develop an immersive 3D platform to take what’s on your desktop and to share it with the world – a new platform built on very old human needs. By considering the visual, experiential, and immersive much earlier on in the process, we’re creating part of the solution to deliver a better end-product for the customer.

 

Jan Maarten Heuff is the CEO and Co-Founder of Spaceform, a platform which allows for real-time design reviews with all stakeholders, in a highly visual, immersive, and interactive format. By engaging clients, investors, and customers in design options earlier and with greater visual clarity, decisions are made more quickly, and projects can move forward.

TAGS: Proptech
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