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DGDA goes big, signing deals with 16 global hospitality brands

Diriyah Gate Development Authority (DGDA) - Diriyah
Creating a diversified hospitality experience, DGDA is seeking to transform the city of Diriyah and its surroundings into a worldwide place of interest.

Diriyah Gate Development Authority (DGDA) has added 16 new international hotel brands to its already impressive hospitality portfolio. The organisation in charge of transforming Diriyah, the city where the Kingdom of Saudi Arabia was founded, into one of the world's most popular places of interest.

This takes DGDA's total number of hotel management agreements with the most renowned global hotel brands to 32. The authority also stated that its first hotel is scheduled to open in 2023.

SCALE OF THE DEVELOPMENTS

These new hotel brand agreements are evidence of how quickly Diriyah is developing. DGDA conveyed that starting in 2022 and continuing until completion, this project would be the first Giga project in the world to concurrently announce, open, and establish world-class locations.

Diriyah has also revealed the opening of two of its most important locations to achieve this. One of these is At-Turaif, a significant historical landmark, a Saudi national emblem, and a Unesco World Heritage Site.  The other location is Bujairi Terrace, the Kingdom's most awaited fine dining establishment with views of the magnificent At-Turaif.

The 16 hotel brands will be spread out throughout Diriyah and Wadi Safar, two of the DGDA's planning districts.

The hotel's initial stage of development in Diriyah will include infrastructure that interprets the surrounding nature and uses traditional Najdi architectural styles. The second phase will provide visitors with a more sophisticated Najdi design atmosphere.

A RANGE OF RENOWNED LUXURY HOTEL BRANDS

A selection of luxury hotels with cutting-edge designs, first-rate facilities, and excellent customer service will open as part of Diriyah's hospitality development plans in both stages.

In the first phase of Diriyah, Corinthia Hotels aims to continue its tradition of excellent service and classic design by enticing travellers' senses. Additionally, Diriyah will showcase Marriott International's Edition Hotels. These are a distinctive premium collection of individually designed lodgings thought to be the next chapter in the history of the lifestyle hotel.

Other noteworthy hospitality brands are also onboard. These brands include Anantara (a Minor Hotels brand with Thai roots), Taj Hotels, and Pendry Hotels & Resorts. But also include Montage Hotels & Resorts, GHM Hotels, Hyatt Place, Radisson Hotel Group, and Faena group via a global venture with hospitality group Accor.

Each hospitality brand offers a unique service with a stand-out and authentic customer experience at the forefront of its offerings. So, tourists and locals alike will be spoiled with a range of fantastic hospitality to choose from when visiting Diriyah and Wadi Safar.

The hotels are also being created utilising sustainable and local materials and will be run in the most ecologically friendly way possible. They are centred on sustainable luxury and celebrate everything good about nature. This is therefore taking positive steps in line with the Kingdom’s Vision 2030 aims.

Overall, with KSA as the fastest-growing tourism sector of all G20 countries, this project is commencing at an optimal time. The project is also likely to further accelerate this tourism growth, thus benefiting the broader Saudi Arabian economy too.

Photo Credit: Diriyah Gate Development Authority
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