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Saudi PIF to invest $13bn in new entertainment destinations

Article-Saudi PIF to invest $13bn in new entertainment destinations

Seven entertainment destination - Al Hamra
A PIF subsidiary, the Seven entertainment project is pioneering a unique approach to entertainment, collaborating with top global entertainment firms.

The Saudi Public Investment Fund (PIF) subsidiary Saudi Entertainment Ventures (Seven) plans to invest SR50 billion ($13.3 billion) in the construction of 21 integrated entertainment locations. In partnership with well-known global brands, these locations will be spread throughout 14 cities in the kingdom and include more than 150 cutting-edge attractions.

The first Seven entertainment project is currently being built in Riyadh's Al Hamra district.


According to Seven, it will pioneer a brand-new approach in the entertainment industry. Its locations will provide a variety of experiences all under one roof, including a wide selection of entertainment attractions, local and international food options, and more. This acting in line with the Kingdom’s Vision 2030 aims to transform the country away from a historic dependence on oil.

To create unique entertainment venues, the Saudi PIF unit has also established collaborations with top global entertainment firms. These entertainment firms include Clip 'n Climb, Warner Bros. Discovery, Mattel for its Hot Wheels brand, and Hasbro for its Transformers and Play-Doh brands.


The investment value of Seven's Al Hamra entertainment hub exceeds SR3 billion. With a built-up area of 167,000 sq m, it is situated on over 90,000 sq m of land. This is equally in an ideal location at the junction of the Eastern Ring Road and King Abdullah Road.

Six million tourists are anticipated to visit Seven Al Hamra annually thanks to its top-tier entertainment offerings.

Numerous of Seven's renowned entertainment experiences will be available at the Al Hamra entertainment venue. These activities include a 10-lane bowling alley, an indoor hubless wheel, and Wave House indoor surfing. However, the location will also provide indoor skydiving, a karting racetrack, cinemas, dining options, coffee shops, international retailers, and gyms.

AlDawood highlighted that several pioneering entertainment attractions will also be housed there. A Discovery indoor adventure park and an educational amusement park that offers a world of discovery, play, and education are two examples of these partnerships. The Clip 'n Climb, which offers 40 different climbing challenges for climbers of all ages, and the Transformers-themed rollercoaster are additional attractions also on offer.

The Saudi firm gave the construction and management of the project to Shapoorji Pallonji, one of the biggest engineering, procurement, and construction enterprises in the area. AlDawood and Vidya Sagar, Vice President of Shapoorji Pallonji signed the deal at a ceremony conducted on the Seven Al Hamra site.


The locations of Seven's entertainment venues are carefully chosen to accommodate the Saudi Arabian population by making sure that everyone can readily reach them. The locations of the forthcoming developments are Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah, and Tabuk.

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