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Informa launches ‘CityscapeWIRE’, a new initiative to fuel careers for women in the real estate industry

Article-Informa launches ‘CityscapeWIRE’, a new initiative to fuel careers for women in the real estate industry

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MENA’s newest community for female industry professionals unveiled at Cityscape. ”I hope to contribute my knowledge and experience as a mentor and as a pillar of support for all women in the industry." – CityscapeWIRE advisory board

Dubai, UAE - November 22, 2022: Informa, the event organiser of Cityscape, the UAE’s largest property finding event, has launched a new initiative – CityscapeWIRE – MENA’s newest community for women in real estate to build insight and networking opportunities to fuel their career.

Launched at this week’s Cityscape Dubai 2022, running at Dubai World Trade Centre (DWTC) from November 21-23, CityscapeWIRE is an exclusive platform connecting aspiring female real estate professionals across the Middle East and North Africa (MENA). CityscapeWIRE also secured endorsement for its UAE chapter and beyond from the Dubai Land Department through an MoU signed at the show.

The community will connect, grow and develop all year-round via dedicated digital platforms, as well as quarterly in-person events held across MENA in 2023, including in the UAE, Egypt and Saudi Arabia.

“Our mission is to unite and inspire women to thrive in the real estate industry together,” said CityscapeWIRE lead, Claire Hardy. CityscapeWIRE will be a place where women at all stages of their real estate careers and lives can find peer support, mentorship and training.

The CityscapeWIRE launch included a panel discussion featuring the initiative’s advisory board  at the Cityscape Intelligence Talks on challenges including improving the representation of women in the boardroom and how to support and strengthen relationships between women in the industry and leadership.

CityscapeWIRE’s advisory board brings together leading women in the sector, including Her Excellency Majida Ali Rashid, Assistant Director General of Dubai Land Department; Lynnette Sacchetto, Director Data and Digital Transformation at Allsopp & Allsopp; Christine Espinosa, Senior Associate at Godwin Austen Johnson, and Dounia Fadi, Managing Director at eXp Dubai.

“Dubai has been breaking glass ceilings. The government is championing us,” Dounia Fadi told delegates.

Lynette Sacchetto added: “Being in a multicultural society like Dubai really helps women succeed. We have some very successful real estate brokerages in Dubai that are run by women, who are respected throughout the industry. Today, 34% of real estate brokers in Dubai are women, so we’re not too far off. It’s really important that we have this platform (CityscapeWIRE) for women to show and say that it’s OK to take time off to have children, to look after your children, to prioritise family over work, to prioritise work over family one day without feeling guilty. It is OK. Every day I make a choice, but it’s about having more than one choice and being comfortable making those choices. It’s OK.”

Christine Espinosa-Erlanda said: “It’s important that we acknowledge all opportunities that are open to us. Things are changing. Now with my 18 years’ of experience, it is my time to give back. With CityscapeWIRE we are aiming to empower women at all stages.”

“The basic thing we need to start with is academia and education. Hopefully by empowering women, and young women, we are also empowering men.”

The launch Of CityscapeWIRE comes with a two-year strategy to implement a mentorship programme, training courses, in-person events and workshops, as well as the creation of an industry power list to celebrate female achievers in the regional real estate sector.

Those interested in reading more about CityscapeWIRE, or joining the community, can do so at https://www.cityscape-intelligence.com/cityscapewire

The 22nd edition of the Cityscape Dubai runs from November 21 – 23 at Dubai World Trade Centre and connects homebuyers and investors with leading developers, providing visitors endless opportunities to invest in the regions booming real estate market. 

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