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Sharjah boosts retail and hospitality sectors with beachfront projects

Article-Sharjah boosts retail and hospitality sectors with beachfront projects

The Al Hira beachfront project will be completed later this year, while work at Al Luluyah beach is scheduled to be completed towards the end of 2022, Shurooq said.

Shurooq, Sharjah’s Investment and Development Authority, has launched two new beach development projects for AED 197 million (USD 53 million), Executive Chairperson of Shurooq, Marwan bin Jassim Al Sarkal recently announced.

The projects include an AED 110 million Al Luluyah Beach project in the eastern coast of Khorfakkan, and an AED 87 million Al Hira Beach project in Sharjah city. The projects are aimed at boosting infrastructure in retail, tourism and hospitality, and promote the emirate as an adventure destination.

The projects will include children’s playgrounds, restaurants, cafes, and retail outlets.

Speaking at a live interview on Sharjah Radio and TV, Al Sarkal noted that the projects were in line with the vision of Sheikh Dr. Sultan bin Muhammad Al Qasimi, ruler of Sharjah, to foster leisure, and social and community development, through public facilities.

Shurooq will also be commencing with Phase 2 of its Khorfakkan beach project, developing the last kilometre of the coastline.



Work on the 1.6-kilometre coast will be completed by November 2022, Shurooq said. Facilities will include caravan camping, a swimming island with a play area, a miniature swimming pool, a ‘Safe Beach’ (where a low-lying area of the water will be cordoned off for children), and an ‘Adventure Beach’ for water sports and other water-based activities.

Moreover, the Al Luluyah Beach project will also feature a women-only beach, in addition to public beaches and swimming pools.

Further, Shurooq’s plans also proposed the development of the nearby Al Suwifa mountain for adventure activities. Called the Adventure Mountain, facilities will include mountain coaster rides, Fatboy biking, mountain-top zipline rides, and glass bottomed viewing platforms.



While work on the Al Luluyah Beach will commence in the next few months, work on the Al Hira Beach development project was started in February this year. The project is expected to be completed in October 2021.

Located in the Al Fisht area, the Al Hira Beach will feature a 3,300-metre jogging track, Islamic-style gardens, a beachfront promenade, a cycling route, and sport facilities. Children’s play areas, food trucks and European-inspired kiosks are currently open and will remain so till the end of 2021.

“By undertaking such infrastructural projects, Shurooq aims to support the diversification of Sharjah’s economy, boost GDP growth, and offer increased investment opportunities in various sectors ranging from tourism, hospitality, entertainment, and retail to F&B," Al Sarkal said.

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