The Saudi hospitality market is currently experiencing a demographic shift, which has had an influence on general consumer preference in the market. The hotel supply in KSA is expected to evolve in order to meet the needs and preferences of today's travellers, both international and local. The diversification of hotels is crucial to this shift, with a higher focus on "Experience Led Hotels" in the Kingdom. This Colliers report highlights the significance of providing a unique guest experience with efficient designs, community hubs, and personalized services.
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