An overview of the characteristics and impact on hospitality in the Middle East. “Culture and heritage tourism is a significant driver of global tourism.” Cultural tourism is defined as any tourism activity in which the main motivation and driver of said activity is to learn, understand, experience, and discover the host country’s culture. This includes the physical qualities such as infrastructure or cultural attractions, as well as intangible attributes such as the language, the hospitality and the manners and values. This CBRE report discusses the various attractions of cultural tourism and their impact on the hospitality industry and global tourism. Read more about the Middle East’s cultural heritage and tourism here.
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