The global Covid-19 pandemic has resulted in a new wave of transformation in e-commerce in Cairo and across Egypt, according to JLL’s Q1 Cairo Real Estate Market Performance report.
Due to the closure of malls, the logistics landscape in Egypt is transforming. Consumers have had a taste for the efficiency associated with e-commerce, and therefore the sector is now striving to keep up with the exceptional increase in demand for online shopping.
From this, according to the report, stems the need to innovate and adopt new agile ways of working, whilst abandoning the traditional models of doing business in order to thrive. As a result, more and more retailers are examining the interplay between bricks-and-mortar, as well as online retailing, in order to compete in a rapidly changing environment. This is also increasing the demand for new and better-quality warehouses and distribution centres as retailers continue to grow their consumer base and promise more choice and convenience.
“E-commerce is a popular investment sector with growing interest globally,” said Ayman Sami, Country Head, JLL, Egypt. “It will need strong government support, comprising a key element of plans for the city’s continued economic growth. This will also reflect positively on the active warehousing and logistics sector in Egypt with great potential to grow.”