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Misr Italia launches fully integrated workspace

Article-Misr Italia launches fully integrated workspace

Egyptian developer, Misr Italia launches new office concept at Cairo Business Park in New Cairo

As offices shift towards enhancing employee wellbeing, Egyptian developer Misr Italia Properties has launched a new phase at Cairo Business Park in New Cairo, which focuses on creating an ideal work environment for employees.

Allure 2.0 is expected to emphasise wellness and wellbeing within the workplace through various amenities including its location in Cairo Business Park that spans over 18 acres and encompasses state-of-the-art facilities, including a pedestrian zone, restaurants and cafes, a gym, mini-market, nursery, bookstores, and a hotel.

Research on the direct link between buildings and occupants’ health have made both developers and landlords increasingly aware of having wellness features either within or around the office. Post-2020, developers are looking to design workplaces that promote better health among employees.


“With the launch of Allure 2.0 at the Cairo Business Park, we take on more steps in our quest to provide a fully-integrated work environment for businesses and employees to help boost their productivity as a vital driver for business growth,” said Mohamed Hany El-Assal, CEO of Misr Italia Properties in a press statement.

Misr Italia Properties introduced the first phase, Allure Executive Offices, in Cairo Business Park in June 2020.

Additionally, Misr Italia Properties recently signed a partnership deal with Etisalat Misr to develop the smart infrastructure of the project.

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