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Hybrid shopping destinations of the future

The last few years have seen huge advancements in retail technology, with consumers and brands embracing Omni-channels to sell and shop. In the wake of the global pandemic, retailers have reverted to digital-only communications but will this ‘new normal’ remain, or will emerging consumer behaviors demand something entirely different?
In this Cityscape Intelligence sponsored session at Designscape, Markus Pesendorfer, Lifestyle Studio & Brand Director, Gensler, delves into the global trend of hybrid shopping destinations and what it means for the future of retail

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